How To Find Your Niche In Blogging With Mastermind.com: A Step-by-Step Guide To Success

If you’re asking how to find your niche in blogging, this guide is for you.
You think blogging is dead? Think again. 

Seriously. 

I’m not joking. 

Some people assume blogging was just kind of a trendy thing in the early Internet days. 

Nope!

A little-known secret is that blogging is still a super powerful way to grow an audience, build up your business, connect with others, share your unique skills and experience AND… wait for it… MAKE MONEY!

I’m going to show you how to find your niche in blogging and how you can use it to build up your business right now. Today! 

If you’ve been feeling a bit stuck—or feeling like you could be making faster progress with building your business—you’re not alone. I’m going to help you remove RIGHT NOW some of those roadblocks that might be standing in your way. 

We’re going to help you take action to find your niche in blogging to propel your business forward. 

But first…

What Is A Niche?

Niches are crucial to business success. 

But what are they, you ask? Great question!

Niches are all about finding a group of people with a very specific interest. 

I once saw a sign on the side of the road that said, “Support Walking Horse Trails.” Wait, what?! These are trails that are specifically set aside for walking horses. Not just any horses. Walking horses. 

Now THIS is a niche. It’s a category that is really drilled down. 

You can even think of it like drilling for oil. The deeper you drill, the more oil (gold/money!) you’ll be able to get. 

Here’s another example.

Instead of starting a blog for coin collectors—which is a huge audience made up of millions of people—how could you find a more specific group of people inside that larger group?

Collectors of silver coins from the 1920s. 

Woah! New niche unlocked… 

Finding a niche often starts with asking yourself what you’re into. That can usually give you clues to finding a good niche. (More on that in a sec…)  

Broad categories (which are bad for blogging) are like talking about ice cream.

Niches are like talking about a specific type of ice cream. (Rocky Road, anyone?)

It’s the reason people ask you, “What’s your favorite kind of ice cream?” They don’t just ask you, “Do you like ice cream?” (Duh! Yes.)  

Are Niches Really A Good Idea?

Look, I get it. Niches can feel a little counter-intuitive. 

Like, “Don’t we want to reach the largest audience possible?” 

Yes, but… 

The reality is that the niche market you’re serving is often in the millions of people anyway. So even when you drill down, you’re still reaching a huge group.

And by trying to reach everyone, you end up speaking to no one in particular. Your blogging and content becomes too vanilla. It’s hard for people to see themselves in your writing. Hard for them to resonate with it.

One more thing. Niches are good for getting started and building your audience and community. But you’re not going to stay small forever! As you get more traction, grow your readers and subscribers, you’ll gain more and more success and start connecting with a much bigger audience.

So start small at first, then grow from there.

Ideas To Get You Started

Here’s another example of how to drill down to find your own niche. This can help spark some of your own ideas. 

Instead of “Hockey fans”—way too general—try “Hockey fans who are Moms with teens playing the sport.” 

Now we’re talking! 

Now we have a specific group of people who have real goals, problems, desires, etc. that you can serve and reach.

Now, instead of trying to write an article to a general hockey fan base—which is made up of tons of different types of people—you can write to hockey moms who have kids playing it. Now you can write an article about how to better manage the hockey practice and game schedule. The best snacks to bring for hockey players. New creative cheers you can use at the games to get the crowd pumped up. You get it. 

Finding your niche will unlock so many new ideas for you that you’ll be amazed. 

You’ll go from zero to hero almost overnight when it comes to new blog ideas. I’m not even kidding.

But if you’re still wondering how to find your niche in blogging, let’s see one last example to make it a bit more colorful.

Story Time

Ok, ready for story time? 

Let’s use a fictional example in this article of Jamey. 

Jamey has a ton of interests and honestly a lot of unique skills. She’s just good at a lot of things. This makes it really hard for her to figure out what to focus on in blogging. When you’re good at six different things, what should you blog about?

If she titled her blog “Jamey’s Miscellaneous Thoughts on Lots of Things” it would be much harder to gain traction. There’s not much for readers to wrap their minds around. People who land on Jamey’s blog will be wondering, “What is this all about?” And they’re more likely to click off. 

Jamey should find a way to connect with a unique audience of people she can serve. She needs to pinpoint her top three things she’s super interested in or good at and then start researching which one makes the most sense for her blog niche. 

Jamey needs the niche checklist… 

Your Niche Checklist

Ready? I’m about to give you your niche checklist. (Does that rhyme? Kind of. And it does sound cool!)

Finding your niche is easier than you think. Ask yourself some of these questions. Usually, you can find clues to which niche to blog to based on your own passions and interests. 

1. What Is Your Demographic? 

Are you Gen Z, a man or woman? What do you like? 

Look at the group of people you’re already in or those you already relate to. Write for those people and don’t try to write for the faceless masses. That really is a losing strategy. I’m just being honest with you. 

Write for yourself. This can be a winning roadmap for building up your blog.

Next question on our niche checklist…

2. What Would You Have Wished You Knew 1, 2 Or 3 Years Ago In Your Own Journey? 

This can be an awesome niche to write to. Your former self. This is a trick tons of people use when getting started. It means you’ll be writing to your younger self. Meaning you’ll be able to empathize a lot easier than if you were writing to a complete stranger. 

You’ll also be an expert in whatever you’ll be talking about because you’ll be a few years ahead of the former person. And writing about things you actually know is kind of the golden rule of successful writing.

So, if your blog is about how to get a black belt in Jiu Jitsu in two years (is that even possible?!), you can easily walk people through the steps you took to get there. 

  • How many times did you have to train per week?
  • How did you find the right teacher to guide you?
  • What time commitment should people expect to reach their goal?

Again, do you see how much easier it is to come up with ideas once you have a specific niche?  

3. How Much Traffic Is There Currently On Your Topic?

If you get too specific with your niche, and there’s just not enough traffic even to justify starting a blog, don’t do it. 

I knew someone a few years back that was thinking of starting a blog about ditching your smartphone. Cool! Sounds like a good niche at first. 

But the reality? There just wasn’t that many people searching for that. (This might be a bit different now since it seems more people are questioning their smartphone use…)

Find your own sweet spot. Make sure there is actually an audience of people who you can serve. Make sure there is some traffic flowing. It’s not wrong to follow trends and carve out your own space from those popular trends. Millions of people are finding success taking that path. 

Finally, what’s the traffic potential? Can you grow the audience if you start writing content about it? 

4. Is The Topic Something You’re Interested In?

It’s super hard to write about stuff that you don’t care about. This might seem like a point from Captain Obvious, but it’s a great question on your niche checklist. 

Do you care? Do you care enough to write multiple articles a week on this topic? Be honest with yourself.

Be careful of burnout. You might convince yourself you’re interested in left-handed puppetry at first, but as the days turn into weeks, and weeks turn into months, you might get really sick of it. 🙂 

Just make sure your niche is something you really do care about. 

Ask yourself: 

  • Is this something I talk to my friends about naturally? 
  • Is this a topic I engage with on social media and with other content creators? 
  • When I lay in bed at night, do I think about it?

If the answer is YES, you might have found your niche! (Congrats!!!)

A Quick Note On Keywords And Newsletters

Ok, real quick. You should also start thinking about keywords and Search Engine Optimization (SEO). SEO can be super complicated at first. But don’t be intimidated! 

Let’s break this down. Keywords are just phrases people are searching for that you can write articles about. 

For example, if a keyword is “how to get a black belt,” you can write an article addressing that topic. And if you play your cards right, you’ll start getting people’s eyes on your stuff. Traffic will start flowing. Sweet! 

SEO is super competitive, and it’s also changing fast with new AI features that Google and other search engines have rolled out. So I’m not going to spend a ton of time in this article covering SEO. But you do need to start thinking about it to create a successful blog. There’s also a bunch of free SEO tools out there you can lean on.

Oh, I almost forgot. A secret weapon in blogging is usually to have some type of email newsletter. You’ve all seen the blog that has the easy subscribe button at the top or bottom of the website. 

This is key. You’ve gotta get those email addresses. Otherwise, your readers will just see your stuff and bounce to the next thing. They’ll just keep surfing other people’s waves on the world wide web. Ok, that last sentence sounded so much better in my head… Was that too cheesy?? 🙂 

The Best Platforms For Blogging

Like I said at the beginning, blogging isn’t dead. It’s very much alive. And there are some really cool tools for you that can make blogging easy, fun and profitable.

Here are just a few examples of places that make it really easy to start blogging:

  • Substack
  • X (formerly Twitter)
  • Medium
  • Ghost
  • Blogger

And don’t forget! You can also just start your own website on Squarespace or WordPress to get the party started. 

Let’s Do This!

Finding your niche career isn’t easy. It takes time. Trial and error. Research. You have to start things. See how they perform. Get feedback from real people about what they liked and what they didn’t like. Then you have to go back and tweak things.

But I really, really hope this has helped you think differently about blogging. And that it’s helped you even just a little bit to see the power in finding your own niche to focus on. 

Remember. You will be tempted to go broad, to go general. But fight that urge by drilling down into a small group that you can serve with your unique experience.

We’ve got so many tools inside our Mastermind Business System that can empower you to crush the blogging world, build an audience, make serious cash money—and have fun while doing it! 

You’ll learn how to build out your content plan for your blog and I know you’ll be truly amazed once you see how fast you can get this done. Insane!

You’ll also connect with others who have done it before and learn from them about what works. You’ll get so many shortcuts it will blow your mind.

Now that you’ve seen how to find your niche in blogging, I think you’re ready to take the next step. 

If you’ve been chomping at the bit to start blogging to grow your business, sign up for a 14-day test drive of our Mastermind Business System. You won’t regret it!

 

I can’t wait for you to get in there and give it a spin. See you there…